Field note 00 — pre-launch
Tallow-based grooming for meat lovers, organic where organic wins — chosen for what they do, and what they don't leave behind.
We're not dogmatic. Animal-based where animal fats win; organic where plants do; never synthetic to cut a corner. We read the studies, the ingredient lists and the supply chains so you don't have to — and what survives the reading is what we make.
What we believe
"Natural" is not a free pass. Every category we work in has a version that's genuinely better for you — and a lot of marketing that isn't. Here's where we draw the line.
Pillar 01
Tallow fed skin for millennia before the lab did. Our wax, soap and deodorant are rendered beef fat and beeswax — animal-based, plant-free, every ingredient with a reason to be there and a citation behind it. Where a plant does it better, we say so.
Pillar 02
Toothpaste shouldn't be a mystery. Plenty of people have decided they want fluoride-free — so we made one worth choosing: calcium carbonate and coconut oil to clean and freshen, openly listed, with none of the charcoal-and-detox theatre.
Pillar 03
The fibres against your skin shed into you and the water every wash. Alpaca, wool and cotton break down; synthetics don't. The material is the decision — so ours are animal and plant, never plastic.
Pillar 04
Every claim we make points back to a source you can read yourself. If the evidence is thin, we say so — and we don't sell it.
Why it matters
Not to scare you — to explain why we bother. Each figure is sourced below, so you can check our reading against the original.
come from synthetic textiles shedding microfibres — much of it in the wash, before a garment ever wears out. Natural fibres don't add to that load.
A single 6 kg load of synthetic laundry can release hundreds of thousands of plastic microfibres. The fabric you choose is a daily decision, repeated.
Some estimates put average human microplastic intake at roughly a credit card's worth a week. The science is young and contested — which is exactly why we read it carefully rather than shout about it.
Our actual standard: nothing goes on the label without a reference behind it. The number that matters most is one — every claim, traceable.
Sources — 1 IUCN, Primary Microplastics in the Oceans (2017). 2 Napper & Thompson, Marine Pollution Bulletin (2016). 3 de Wit & Bigaud, WWF / Univ. of Newcastle (2019), est. under debate. 4 Vorus editorial standard. Replace with final citations before launch.
Show our working
Each number above traces back to a note where we lay out the evidence — and say plainly where it's thin. Start here, then check our reading against the originals.
Note 01 · Oral care
Lots of people want fluoride-free toothpaste. Here's what we put in instead — calcium carbonate and coconut oil — and why, plainly.
Note 02 · Textiles
The source behind the 35% figure — and why natural fibres change what sheds rather than stopping it.
Note 03 · Microplastics
We traced the viral "5g of plastic a week" stat to its source. Young science, real uncertainty — neither panic nor pitch.
Note 04 · Skin
"Non-nano" and "no white cast" pull in opposite directions. The trade-off most brands quietly make.
Coming soon
The first line is in the shop now. We'd rather ship a few things we'd stake our name on than thirty we wouldn't — here's what's on the bench behind them.
Whipped grass-fed tallow and a little honey — the carnivore answer to a night cream. Plant-free, fragrance optional.
Three ingredients, no petroleum. The same animal fats that hold up in our wax, sized for a pocket.
Animal-fibre pieces that break down instead of shedding synthetics into you or the water. Spun from the same wool as the teddies.
Members help decide. Tell us where the marketing-to-evidence gap annoys you most.
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